Water Based

- Sanding Sealer
- Stain Blocker
- Dye Stain
- Wood Stain
- Chalk Style Paint
- Milk Paint
- Glaze Effects
- Pearl Effects
- FOF Top Coat
- H.P. Top Coat
- VAR Top Coat
- W' Turners Finish

Water Based Ext

- Milk Paint
- Exterior 450 Stain
- Exterior 450

Oil Based

- Gel Stain

Enduro Pro [Spray]

- Sanding Sealer
- Enduro Lacquer
- VAR Top Coat
- Conversion Varn'
- Additives

Spray Guns

Pro Floor System

Furniture Care


Info & Techniques
- Safety
- W. B. Techniques
- Preparation
- W. B. App
- Glaze & Distress
- Gel Stain App
- Glossary
- Web Links

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Water Based

Go Green With General Finishes Environmentally Friendly Products. Most of our General Finishes and Enduro Water Based products now meet four of the American green standards. For details see our Go Green With General Finishes Environmentally Friendly Products pdf. (Note some products are only available by special order).

Environment friendly PolyAcrylic finishes are easy to apply, durable, and simple to repair. Our special waterborne formulas deliver extraordinary depth and vibrancy of colour that cannot be achieved in any oil based product. If you are looking for colour - use General Finishes Water Based products! Whether you want bold and luscious or traditional and classic, General Finishes has the finish for you.

General Finishes water based products are ideal for spray application. See Water Based Appication guide.

Sanding Sealer

General Finishes Enduro Water Based Sanding Sealer is a clear undercoat that forms an easily sandable foundation for your project. Use under all General Finishes Enduro topcoats (except Enduro VAR), providing improved water & chemical resistance. The high solids content builds a fast film. Dries tack free in 10-20 minutes.

Stain Blocker

Stain Blocker is GF's NEW water based white primer. GFSB can be used to protect pigmented finishes from stain, dye and wood tannin bleed-through. Use over an existing finish, raw wood, or MDF as a base coat for GF Milk Paints, Chalk Style Paints, and Pigmented Polys.

GF Stain Blocker is designed for effectiveness, not price point. A successful primer requires a sophisticated resin system and an atypical formulation, which will result in a more expensive product. To maximize GFSB's effectiveness, our chemists formulated this product with the highest quality ingredients. Use ONLY for those pieces where you will really care if there is bleed through. GFSB will work every time, not some of the time.

Dye Stain

Professional Dye Stain NEW

General Finishes Dye Stains are unique, ultra penetrating stains designed to work like solvent-based stains. The deep rich tones enhance the wood grain and produce vibrant colors especially on woods like cherry, walnut and maple. They can also be used as a toner when mixed with GF water based topcoats.

  • Ready to Use
  • Water Based
  • Fast Dry
  • Excellent Lightfastness
Light Brown
Medium Brown
Light Brown
Medium Brown
Dark Brown
Empire Red
Dark Brown
Empire Red
Vintage Cherry
Vintage Cherry


Dye stains penetrate deep into the cell structure of the wood. On hard to stain woods such as cherry and maple the deep penetration of dye stains bring out the natural characteristics of the wood grain. GF DYE STAINS can be used in conjunction with pigmented stains to produce deep rich factory quality colours.

Wood Stain

Our Water Based Stains have all the advantages of oil base stains: they spread easily, can be repaired, can be blended effortlessly, and have plenty of open time. The thicker formula allows controlled penetration, which will reduce blotching on hard-to-stain woods such as Aspen, Pine and Maple. This stain formula will make wood staining an enjoyable experience for you. Use Natural W.B. Wood Stain (clear finish) if you need to pre-seal the wood. 

Water based Wood Stains are available in the following colours: Whitewash, Natural (clear finish), Country Pine,  Golden Oak, Antique Oak, Pecan, Shaker Maple, Early American, Antique Cherry, Black Cherry, Rosewood, Cranberry Red, Walnut, Brown Mahogany, Espresso and Black.

Whitewash Natural Country Pine Golden Oak Antique Oak
Pecan Shaker Maple Early American Antique Cherry Black Cherry
Rosewood Cranberry Red Walnut Brown Mahogany Espresso
The digitised colours shown are for reference purposes only. Always test stain on a hidden area of the wood to verify desired colour.

Chalk Style Paint

Chalk Style Paint is a casual chalky interior matte paint in 20 contemporary colours. This new palette complements our lively Milk Paint line with colours inspired by relaxed Scandinavian hues, British tradition and American favourites.

See our YouTube video Comparing Chalk Style Paint to Milk Paint.

Need some Chalk Style Paint inspiration? Visit the General Finishes Design Center or Pinterest Board for furniture paint ideas.

Chalk White Bone White French Vanilla Chapin Gray Limestone
Empire Gray Slate Gray Black Pepper Bayberry Green Nantucket Green
Key West Blue Summertime Blue Stillwater Blue Charleton Blue Fjord Blue
Midnight Blue Moroccan Yellow Apricot Cardamom Brown Rembrandt Red

Milk Paint

Milk Paint was developed by the team from General Finishes for many uses - from a clear, bright contemporary look to old fashioned painted furniture with a good range of colour that could be extended by the user. If you like chalk paints or true milk paints, try pre-mixed Milk Paint from GF.

Not a true "milk paint" (there is no milk in it) but a modern version of old world paint with a strong mineral base, it is fabulously adaptable & UV resistant. Milk Paint can be used indoors or out & applied to furniture, crafts, and cabinets. Easy to use - consumers can hand apply or professionals may spray. It is the furniture paint with soul.

You can mix it, lighten it, distress it, glaze it, layer different colours, antique it - perfect for upcycling or repurposing furniture. Available in 28 mixable colours. Follow with our glaze effects for a distressed or antiqued look. Check out our Pinterest Board with furniture paint ideas.

High use flat surfaces such as dining tables and desks will develop the patina of every day life over time so we recommend top coating with High Performance (or Exterior 450) to our customers who are patina-adverse or wish extra stain protection.

Milk Paints can be used alone or used with any other product in the General Finishes Water Based line, including Wood Stains, and Top Coats.

Milk Paints are available in the following colours: Snow White, Antique White, Linen, Millstone, Dark Chocolate, Buttermilk Yellow, Somerset Gold, Sunglow, Basil Green, Patina Green, Lime Green, Emerald, Coral Crush, Persimmon, Holiday Red, Brick Red, Tuscan Red, Persian Blue, Halcyon Blue, Corinth Blue, Coastal Blue, Klein Blue, Royal Purple, Evening Plum, Seagull Grey, Driftwood, Queenstown Gray and Lamp Black. See the Milk Paint Colour Chart.

End of line colours below: Outback Brown, Cypress Green, Autumn Haze and Federal Blue.


The digitized colours shown are for reference purposes only. Always test stain on a hidden area of the wood to verify desired colour.

You need this paint!

Glaze Effects

Glaze Effects are translucent water based colors used to create beautiful decorative finishes such as distressing, marble, shabby chic, burnishing, color washing, rag rolling and wood graining.  Use over Water Based Wood Stains, Country Colors, Antique Wax and Milk PaintsGlaze Effects can be inter-mixed or layered to create custom colors. They may also be layered over one another to create deeper, richer looks.

Glaze Effects are available in the following colours: Winter White, Yellow Ochre, Red Sienna, Burnt Umber, Van Dyke Brown, Pitch Black, and Clear Base (not shown). All finishes are shown here over Antique White Milk Paint.

Winter White Glaze over Antique White Milk Paint

Yellow Ochre Glaze over Antique White Milk Paint Red Sienna Glaze over Antique White Milk Paint Burnt Umber Glaze over Antique White Milk Paint Van Dyke Brown  Glaze over Antique White Milk Paint Pitch Black Glaze over Antique White Milk Paint

The digitised colours shown are for reference purposes only. Always test stain on a hidden area of the wood to verify desired colour.

Samples of Glaze Effects or Water Based Wood Stains over Milk Paints -

 1. Two coats of Autumn Haze Milk Paint sanded through

2. Water based topcoat to prevent color blending

3. Yellow Ochre Glaze

4. Final top coats

 1. 2 Coats Sage Green

2. Water based topcoat to prevent color blending

3. Winter White Glaze

4. Final top coats

 1. Two coats of Millstone Milk Paint sanded through

2. Water based topcoat to prevent color blending

3. Van Dyke Brown Glaze

4. Final top coats

 1. Two coats of Brick Red Milk Paint

2. Water based topcoat to prevent color blending

3. One or two coats of Basil Milk Paint sanded though

4. Yellow Ochre Brown Glaze

5. Final top coats

 1. Two coats of Brick Red Milk Paint

2. Water based topcoat to prevent color blending

3. Espresso Wood Stain

4. Final top coats

See Glazing in the Info & Techniques section for many more examples.

Pearl Effects

General Finishes Pearl Effects are water based decorative, acrylic pearlescent colours used to create specialty finishes. They may be applied over General Finishes Milk Paints, stains and water based topcoats to create a translucent metallic pearl effect. Available in Argentine Pearl, Burnished Pearl, Champagne Pearl, Tawny Pearl, and Bronze Pearl.

See Pearl Effects Sales Sheet for more info.

FOF Top Coat

FOF is a truly "Flat" water based topcoat with a velvety look and feel. Made with a durable self cross-linking acrylic, it' performance characteristics are similar to GF High Performance. In addition it may be used over or under High Performance.


  1. For complete finishing instructions visit our website or ask your retailer for a GF product brochure.
  2. Oil based stains must be completely dry before using a water based top coat. Wait a minimum of 72 hours before applying GF FOF.

H.P. Top Coat

Winner of Fine Woodworking's Best Overall Choice Award, High Performance Top Coat is the hardest, most durable consumer polyurethane top coat on the market today. It contains all the consumer friendly characteristics of PolyAcrylic Blend. In addition it contains a UV Stabilizer to protect it from breaking down in sunlight and to protect the underlying stains from fading. And with its pure polyurethane durability, it can even be used on floors. This is the most durable product. Not recommended for outdoor use.

Available in the following sheens: Flat, Satin, Semi-Gloss and Gloss.

VAR Top Coat

Enduro-Var is a self crosslinking polyurethane that looks more like an oil varnish than a water coating. It ambers slightly, is our most durable coating, is highly water resistance, and is both sprayable and brushable. It is our top of the line coating and should be used when you need the very best. Suitable for floors, cabinets and millwork.

Enduro-Var ADHERES WELL only over WATER STAINS, DYE STAINS, and RAW WOOD. It will adhere over an oil stain ONLY IF the stain is completely dry (minimum 4 days drying). Use Enduro-Var over any other surfaces at your own risk.

Available in Flat, Satin, Semi-Gloss and Gloss sheens.

See Enduro Var Urethane Varnish Technical Data PDF.

W' Turners Finish

Wood Turners Finish is a non-toxic water/oil urethane hybrid for use on wood turnings, salad bowls, and other lathe turned projects. It produces a rich amber tone and dries to recoat in minutes.

See YouTube video on Wood Turners Finish and woodcraftsancarlos YouTube video on Wood Turners Finish.