Water Based

- Sanding Sealer
- Dye Stain
- Wood Stain
- Milk Paint
- Glaze Effects
- Poly' Top Coat
- H.P. Top Coat
- VAR Top Coat
- W' Turners Finish

Water Based Ext

- Milk Paint
- Exterior 450 Stain
- Exterior 450

Oil Based

- Gel Stain

Enduro Pro [Spray]

- Sanding Sealer
- Enduro Lacquer
- Pre-Cat Top Coat
- VAR Top Coat
- Conversion Varn'
- Additives

Spray Guns

Pro Floor System

Furniture Care


Info & Techniques
- Safety
- W. B. Techniques
- Preparation
- W. B. App
- Glaze & Distress
- Gel Stain App
- Glossary
- Web Links

Twitter & Facebook


Delivery & Export

Terms & Conditions



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General Finishes, Wood Stains and Finishes

General Finishes make the finest wood finishes. They are easy to use, the colours are fabulous and the top coats are strong and long wearing. Whether you want the bold, luscious colours of water based paints and stains or the classic traditional wood tones of our wipe-on Gel Stain, we have the finish for you.

Milk Paint Colour Range

New 2014 Milk Paint new colours

Milk Paint can be used indoors or out & applied to furniture, crafts, and cabinets. See the Milk Paint Colour Chart.

Offer: Special offer on our end of line Cypress Green & Autumn Haze Milk Paints. Buy a 946ml / Quart tin and receive a FREE 473ml / Pint.

Popular Products

VAR Top Coat
Milk Paint
H.P. Top Coat
Gel Stain

Jen Poly-Brush®
smoothes out the paint & covers correctly with fewer strokes, eliminating brush marks or loose bristles.

Milk Paint
Interior / exterior acrylic paints suitable for indoor or outdoor furniture, crafts, and cabinets.
Produce a high quality satin sheen finish.

H. P. Top Coat
The hardest, most durable consumer polyurethane top coat on the market today. Contains a UV Stabilizer.

Gel Stain
Easy-to-use stains simply wipe on with a cloth or foam brush. Formulated with a combination of pigments, oils, and urethanes to produce a durable and beautiful  finish.

Holiday Closing: Please note we are closed on Easter Friday and Monday, the 3rd and 6th of April. We will also be closed for the first week of Edinburgh Trade Holidays from Monday 6th to Friday 10th of July 2015.


Acanthus Interiors purveyor of gorgeous gifts, modern and antique furniture and interior design service at 201-203 Bruntsfield Place, Edinburgh, EH10 4DH, UK. Tel: 0131 466 5267.
Carte Blanche are Scotland’s foremost decorative painting team. Address: Unit 7, 14 Dunkeld Road Perth PH1 5RW. Tel: 01738 587 600.
Miss Pauley's is an arts & craft centre with workshops. 42 Chalmers Street, Dunfermline, KY12 8DF. Tel: 01383 737 614.
Rustiques are 'Purveyor of Fine Furnishings and Frippery'. The Milton of Crathes, Banchory, Aberdeenshire, AB31 5QH. Tel: 01330 844 000.
Shabby Chic Boutique for hand painted furniture, vintage goods, handmade gifts, furniture painting service. Address: Bean Row, Falkirk, FK1 1PH. Tel: 07445 329 630.
Cornish Painted Furniture is a business that turns vintage, pre-loved furniture into unique, beautiful and affordable modern-day treasures. 10 Prow Park, Treloggan Industrial Estate, Newquay, Cornwall, TR7 2SX, Tel: 0163 785 2320.
Country Modern - Furniture "Brought Back to Life with Passion and Paint" Address: Nowhere Lane, Great Witchingham, Norwich, Norfolk, NR9 5PD. Tel: 01603 554 224.
Earlswood Interiors & Crafts are bespoke furniture makers, furniture restorers, woodturning suppliers, and run woodturning courses. Address: Unit 11, Earlswood Lakes Craft Centre, Wood Lane, Earlswood, Solihull, B94 5JH. Tel: 01564 703 706.
KAST Services offer custom furniture and up-cycling services. Also modular flooring, equipment stands and display cases for industrial customers. Offer RTM stain mixing service. 28 Ryefield Crescent, Northwood Hills, London, HA6 1LT. On Metropolitan line. Tel: 07764 581 592.
Marilyn & Melrose shabby chic, retro and vintage studio. 12 Narrowgate, Castle Quarter, Alnwick, Northumberland, NE66 1JG. Tel: 0166 560 5661.
Miss Polly's Paint Pot sell bespoke pieces of painted furniture, mirrors and home ware. 160 Main Street, Tweedmouth, Berwick-upon-Tweed, TD15 2AW. Tel: 01289 302 493.
RecycLD renovate, re-work & up-cycle furniture. Chesters Grove, Chester Moor, Nr Chester-le-street , Co. Durham, DH2 3RQ. Tel: 0798 957 1106.
Rutlands is a family owned and managed business dedicated to supplying premium quality, premium performance woodworking tools and cabinet hardware. Tel: 01629 815 518. Direct online shop link. Note Rutlands will export to most countries in Europe.
The ToolPost specialise in the supply of quality tools and equipment for woodturners, carvers and woodworkers. Address: Unit 7, Hawksworth, Southmead Industrial Park, Didcot, Oxfordshire, OX11 7HR. Tel: 01235 511 101. Direct online shop link. Note The ToolPost will export to most countries in Europe.
Turners Retreat first for wood, tools, abrasives, finishes, machinery, project supplies and safety equipment. Address: Faraday Close, Harworth, Nottinghamshire, DN11 8RU, UK. Tel: 01302 744 344. Direct online shop link. Note Turners Retreat will export water based products to most countries in Europe.
Vintage Butterfly for hand painted, upcycled vintage pieces and private commissions. Run regular workshops. 276 Whitley Road, Whitley Bay, Tyne And Wear, NE26 2TG. Tel: 0750 500 3526.
Wiggle Room Stuff create bespoke individual pieces. The Old Scout Hut, The Old School, 18-20 Market Place, Swaffham, Norfolk, PE37 7LA. Tel: 0790 450 8444.
Bolgers an online retailer, distributor and manufacturer of quality woodworking and wood finishing supplies. Port Talbot, South Wales, Tel: 01639 899 942. Online shop.
Gold Leaf Supplies are a Leading UK Supplier of Gold Leaf and Gilding Supplies and offer a very comprehensive range of ancillary products related to the gilding, decorative and traditional signwriting trades. Address: Unit C, Ogmore Court, Abergarw Trading Estate, Brynmenyn, Bridgend, CF32 9LW. Tel: 01656 720 566. Online shop. Note will export.
House by Betty 'Modern Vintage for the Home' hand painted and finished furniture. Address: 34 High Street, Narberth, Pembrokeshire, SA67 7AS. Tel: 0781 118 5511. Direct online shop link.
Northern Ireland
Stockist announcement soon!
The Carpentry Store for woodworking, craft supplies and much more. Located just off the M7 motorway from Naas to Dublin. Address: Unit D4, M7 Business Park, Newhall, Naas, Kildare, Ireland. Tel: +353 45 883 088.
The Gaiety - Antiques, Vintage, Furniture, Homeware and Lifestyle products. Islandeady, Westport, Co Mayo, Ireland. Tel: +353 985 6799.
The Gaiety - Antiques, Vintage, Furniture, Homeware and Lifestyle products. 3 St Frances Street, Galway, Ireland. Tel: +353 9156 4966.
The Restore lovingly restore and up-cycle items of furniture to create beautiful one off pieces. Address: O'Neill, Crowley Quay, Fermoy, Co.Cork, Ireland. Tel: +353 86 825 1551.
Sew Darn Pretty Vintage Home a must stop for all your upcycling needs. Offers next day courier delivery for Milk Paints, Gel Stains, decorative furniture mouldings and more. The Square, Main Street Borrisokane, Nenagh, Co. Tipperary, Ireland. Tel: +353 87 289 2394.
Touch of Heaven Interiors & Accessories for custom furniture, interiors and upcyling. Unit 20, Mullaghboy, Navan, Co. Meath. Tel: +353 872 125 392.
Rest of Europe

Legnotool offers a wide variety of woodworking machines, tools and accessories. Legnotool GmbH, Stickerweg 3, CH-9453 Eichberg, Switzerland. Tel: +41 79 772 74 39. Also outlets in Austria.

2014/15 Trade Brochure:

Trade Brochure - Trade Brochure

Water Based Pro Floor System

Water Based Floor Finishes

General Finishes the leaders in water based technology for over 30 years launched their market changing Water Based Pro Floor System at The Flooring Show in Harrogate on 1st September. Customer's floors can now be stained and sealed within a day with a great range of highly UV stable intermixable colours using new premium pigmentation that offer coverage 30% greater than oil stains but without the strong odour of solvent systems.

Pro Floor System

The Water Based Pro Floor System offers 4 finishes for hardwood floors:

Pro Sealer - is a self-crosslinking single component sealer for hardwood floors designed to be used with Pro Floor Stains, Pro Image, and Pro Shield. 34% solids, self-crosslinking acrylic sealer. Apply over Pro Stain the same day and save time and labour.

Pro Stains - Stain and seal in one day, brilliant colours, excellent UV stability using new premium pigmentation, VOC 2010 compliant, coverage 30% greater that oil stains, no solvent odour, no combustion concerns.

Pro Image - durable, consumer friendly one part, and self-crosslinking urethane/acrylic top coat.

Pro Shield - our most durable floor finish, is a two part professional urethane/acrylic that requires our AZ catalyst.

Export Order Form
: We are currently shipping to Mainland Britain from our web store. We can ship to most European destinations. Until we change to our new web site, we have a temporary solution for placing orders from EU countries outside Mainland Britain. Use our General Finishes Europe Export Order Form to place an order.

Use this form for:

  • UK Islands & Ireland: Northern Ireland, Isle of Man, Scottish Islands, Channel Islands, Ireland.
  • EU Countries: Andorra, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Monaco, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
  • Non-EU Countries: Faroe Islands, Gibraltar, Iceland, Liechtenstein, Norway, San Marino, Serbia, Switzerland.

Brochure: Download our General Finishes Europe Retail Brochure:

Brochure - Brochure

2015 Events:

Factory Photo : Below is a photo of the manufacturing facility in East Troy, Wisconsin which opened in 2006, being doubled in size during 2014. For more info see our History page.

General Finishes, East Troy, Wisconsin